As a start-up, getting press coverage can be a game-changer for your brand. It’s a great way to build credibility, generate leads, and reach new audiences. But with so many start-ups vying for media attention, it’s essential to create a pitch that stands out. In this blog, we’ll explore the key components of a compelling pitch and offer tips on how to get your start-up in the spotlight.
Know Your Target Audience
- The first step in creating a compelling pitch is to know your target audience. Who are you trying to reach? What are their pain points? What kind of media do they consume? Answering these questions will help you tailor your pitch to your audience and increase your chances of getting coverage.
Tell a Story
- People love stories, and the media is no exception. When creating your pitch, think about the story you want to tell. What’s unique about your start-up? Why did you start it? What problem are you trying to solve? Use these elements to craft a compelling story that will grab the attention of journalists and editors.
Make it Visual
- A picture is worth a thousand words, and the same is true for your pitch. Including visuals, such as images or videos, can make your pitch more compelling and increase the chances of it being published. Consider adding screenshots of your product or a video demo to give journalists a better understanding of what you do.
Be Concise
- Journalists are busy people and they receive hundreds of pitches a day. To increase the chances of your pitch being read, make sure it’s concise and to the point. Highlight the key aspects of your start-up and explain why it’s newsworthy. Keep the pitch short and sweet and avoid using industry jargon or buzzwords that might turn journalists off.
Personalise Your Pitch
- Mass emailing a generic pitch to multiple journalists is unlikely to yield results. To increase your chances of getting coverage, take the time to personalise your pitch for each journalist you’re reaching out to. Mention a recent article they wrote or a common interest you both have. Personalising your pitch shows that you’ve taken the time to research the journalist and increases the chances of them responding.
Follow Up
- After you’ve sent your pitch, follow up with the journalist. But don’t be too pushy. A friendly reminder that you’re still interested in coverage can go a long way. If you don’t hear back after a week or two, consider reaching out again or trying a different approach.
Measure Your Results
- Finally, measure your results to see what’s working and what’s not. Track the number of pitches you’ve sent, the response rate, and the number of articles that have been published. Use this information to refine your approach and improve your chances of getting press coverage in the future.
Getting press coverage for your start-up requires a compelling pitch and a little bit of persistence. By following these tips, you’ll increase your chances of getting your start-up in front of the right people and growing your brand. That’s it for our ‘PR for Start-ups’ series, we hope you enjoyed reading it as much as we enjoyed writing it!
More from Trippant:
If you’re a start-up founder and need support, check out our Start-up Series (link). If you want support or have questions, reach out or head to our website. Trippant can help your start-up grow through communication, creating purposeful change through PR, thought leadership and strategy.
