The currency of communication
We don’t measure success by what we do. We measure it by what changes. Trippant is a communications consultancy built for businesses where perception directly impacts commercial performance. When messaging becomes fragmented and positioning loses clarity, growth slows. We help organisations build trust, authority, and influence — turning communications into a driver of commercial success.
Communications creates value when it shapes perception and aligns to commercial goals
Our solutions combine senior counsel, market intelligence and our own proprietary AI-powered analytics, research, benchmarking, and measurement tools to help organisations build authority, influence decisions, and strengthen their position in the markets that matter most.
To partner with businesses in moments of change, helping them to be seen, trusted, and chosen – to strengthen their market position and accelerate commercial growth.
Trippant understood what we stood for, what we were trying to achieve. They worked with us in a really agile way. Trippant really challenged our thinking, given that we had a short period of time. Trippant really got the best out of us in articulating the story and some really great media cut-through. The advantage of working with Trippant is the team stepped forward, they solved the problem. We've got a great internal comms team, but we needed some additional support. They did that, they did it with great confidence, and we were really pleased with the results.
Jon Dutton
CEO, British Cycling
An excellent strategic partner. I’ve worked with Trippant on a couple of projects now and I cannot recommend them highly enough. Their team combines a deep understanding of the media landscape combined with strategic thinking and creativity that consistently exceeds expectations. What sets them apart is their personalized approach, they take the time to truly understand your brand and tailor strategies that align with your goals. With Trippant, you’re getting a dedicated partner who is genuinely invested in your success. I highly recommend them!
John Trotter
Founder | 4040 Agency
Trippant seeked to understand my own and Sail GP’s unique challenges off the bat. Tom has led his team into a position where they’re already an extension of ours. Their refreshing approach is exactly what we need and they offer a unique and commercially sound view on how comms, storytelling and narrative shifts help businesses win.
Melissa Lawton
Chief Content Officer, Sail GP
We prioritise influence over
volume and credibility over noise
Because in today’s market, the businesses that win aren’t the ones that shout the loudest – they’re the ones that are believed.
We prioritise your tier-one coverage to shape perception, not volume, aligned to commercial outcomes
We operate a senior-only model, with no junior account handling
We embed alongside teams as true partners, not as an external agency
We have a global reach, delivered by trusted, credible, and experienced communications leaders
Communications as a growth driver
Credibility shapes market position
more valuable to generating pipeline, earned media vs paid media
Trust is the multiplier. 92% of consumers trust earned media over advertising. PR-driven organic traffic converts at 3× the rate of paid.
Authority accelerates pipeline
proposal win rate
Businesses with high and trusted awareness close 41% of proposals vs 27% for low-awareness peers. Your narrative is doing (or not doing) that work every single day.
Perception influences growth
more revenue over 3 years with integrated PR
Companies with integrated PR strategies see 20% more revenue over three years than those without. The compounding effect of consistent narrative has now has a revenue number.
What guides
our work
Perspective
We bring global outlook, commercial awareness, and sound judgement to every challenge.
Partnership
We build trust through honesty, collaboration, emotional intelligence, and how we show up for clients and each other.
Outcome
We take responsibility for results and stay accountable from strategy through delivery.
Quality
We value substance over noise and hold ourselves to exceptionally high standards in everything we do.
Meet the team
Clients work directly with experienced communications leaders who understand the pressures of growth, competition, investment, and market positioning.
- No junior account handling.
- No unnecessary layers.
- No vanity metrics.
Tom Scott
Chief Executive
Simon Long
Chief Commercial
Danielle Todd
Head of Delivery
Pete Maxwell
PR Consultant, Sport
Eoin Connolly
Head of Storytelling
Riikka Heinäaho
Senior Account Manager
Jackie Helliker
PR Consultant, APAC
Sarah Goodyer-Haslam
PR Consultant
Darko Trajkovski
Business Development Manager
Amy Whelan
Head of Operations
