Award winning strategic commercial communications & PR

People choose Trippant to help build their commercial narrative, engage new audiences, and establish their market differential. Born from a frustration of wanting media communications to ‘do more’, we weaponize PR to be a part of the commercial arsenal.

Check out our reviews

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Nice words from great people

The team always went above and beyond helping us land significant media coverage with the likes of the FT and CNN, supporting us in the successful launch of our OTT platform NZR+, and engaging our fan bases internationally during the World Cup.

Trippant Client

Mark Robinson

CEO | New Zealand Rugby

Trippant seeked to understand my own and Sail GP’s unique challenges off the bat. Tom has led his team into a position where they’re already an extension of ours. Their refreshing approach is exactly what we need and they offer a unique and commercially sound view on how comms, storytelling and narrative shifts help businesses win.

Trippant Client

Melissa Lawton

Chief Content Officer | Sail GP

I highly recommend Trippant for PR. Tom, Esme and the entire team at Trippant are highly skilled, networked and bring a refreshing and innovative approach to PR & Comms. They go the extra mile for their clients and continued to provide exceptional value; always going above and beyond the deliverables within their retainer. If you’re looking for an honest, passionate and capable PR company without all the smoke and mirrors – you should give Trippant a go; its very likely you won’t be disappointed just like us.

Trippant Client

Loren Renton

Cheif Revenue Officer | Pickstar

First class, strategic and pragmatic partners, Trippant are first class operators. They approach all problems and challenges with a real strategic lens and then leverage their commercial nous and network to deliver pragmatic and implementable solutions. I’ve had enormous value from working with them and will continue to do so moving forward as I know they will deliver results in the right way for me.

Trippant

Glenn Lovett

Strategic Advisor, and CEO | densu Sports Analytics

Trippant has provided a fantastic service to us with their PR services and consultancy. Strategically sound, their team has both the contacts and the lived experience that has helped our campaigns and projects at WSC Sports gain success with the relevant target audience. We use Trippant to support us across markets to accelerate our PR efforts, and I know we are in excellent hands as we continue to raise awareness of our global business and services we offer to potential stakeholders.

Trippant Client

Ranit Etzion Weiss

Head of Marketing EMEA & APAC | WSC-Sports

Trippant helped design and manage the messaging and promotion of our rebrand at a crucial time for our business. They were a joy to partner with and always went above and beyond in helping us. Their team has a vast international experience across sports, entertainment, media, and tech and understand first hand, the demands we as clients face.

Trippant Client

Dave Nugent

Former CEO | Infront X

Trippant helps elevate WePlay’s position as a true industry thought leader through well-considered and executed storytelling and editorial. Their support in managing and leading our LinkedIn channel led to a huge increase in followers during a crucial time for our business. Working with Trippant is a delight, and their team became a trusted partner, providing invaluable marketing and communications support. They possess a deep understanding of the stories that drive the sports industry and have played a significant role in helping WePlay shape them.

Trippant Client

Richard Baker

Business Development Director | WePlay

An excellent strategic partner. I’ve worked with Trippant on a couple of projects now and I cannot recommend them highly enough. Their team combines a deep understanding of the media landscape combined with strategic thinking and creativity that consistently exceeds expectations. What sets them apart is their personalized approach, they take the time to truly understand your brand and tailor strategies that align with your goals. With Trippant, you’re getting a dedicated partner who is genuinely invested in your success. I highly recommend them!

Trippant client

John Trotter

Founder | 4040 Agency

Trippant is a team with their finger on the pulse of the most important trends in sports & tech today and the media black book to help our stories breakthrough. They were an invaluable asset in helping us grow, providing strategic advisory and practical solutions. The team worked autonomously and fitted perfectly into ours, helping us to build a solid reputation and connections across the industry worldwide, helping Sponserve to successfully be acquired by KORE Software.

Trippant Client

Mark Thompson

Former CEO, Sponserve & Head of International | KORE Software

Having worked with Tom Scott for over six years on a number of projects, I can confidently say that he and the Trippant team consistently go above and beyond. Their unmatched knowledge and networks across the sports industry have been invaluable to a number of initiatives that I have been and continue to be involved with. Their strategic communications expertise has significantly elevated the brands within the sports and sports tech community. We’re excited to continue working together in the coming years.

Trippant Client

Eddie Fitzgibbon

Strategic Advisor, and Managing Director | NYZ Consulting

What does Trippant do?

Find out more

Strategy.

01

Strategy.

Everything starts with a solid plan—or at least it should! Whether you need a standalone brand strategy, PR campaigns for sports brands, content strategy, communications plan, or digital marketing for sports teams, we’ve got you covered. Our strategies are built for commercial growth, including data-driven PR and media coverage solutions to elevate your business.

PR & Media.

02

PR & Media.

Whether you’re seeking international media coverage or looking to lead conversations in niche trade publications, Trippant can help. As sports PR experts, we secure media coverage in trusted sources that matter most, helping your brand gain visibility and lead industry conversations.

Communications.

03

Communications.

Now, let’s amplify your story. Establishing thought leadership is what we do best. From editorial content and social media management for sports teams to speaker opportunities, podcasts, speechwriting, and PR for sports technology, we provide you with a holistic content strategy.

Businesses we’ve helped transform & grow

NZ rubgyTiparrasnackrleadersnews corpsKorePickstarIX.coCore LogicSponservRosterfyWePlayCI5 StudioVLASTSail GPHiltonstoryfulnielsenSaltwater GamesTourplanEaglesNIQinfrontTrippant MarketingWSC SportsTrippant MarketingTrippant MarketingTrippant MarketinggoatsM2D

FAQs for Sports PR and Marketing Services



What is Trippant?

Trippant is an international communications consultancy that helps businesses elevate their PR, content, and strategic messaging to drive commercial growth. We work with brands across sports, entertainment, green tech, and destination sectors.

What services does Trippant offer?

We offer PR and media relations, strategic communications, content creation, commercial growth consultancy, and executive thought leadership. Essentially, if it involves powerful storytelling and strategic messaging, we’re on it.

Who does Trippant work with?

Our clients range from global corporations to ambitious startups in sports, entertainment, green tech, and destination industries. We partner with CEOs, CMOs, and Heads of Communications to amplify their brand impact.

How is Trippant different from other communications consultancies?

We blend strategic insight with creative flair, delivering communications that don’t just sound good—they drive results. Frustrated with the traditional agency model, we hire seasoned professionals with lived experience to lead you projects. Our international expertise, agile approach, and focus on commercial outcomes set us apart. 

How can a Sports PR agency help sports teams and brands?

A Sports PR agency offers tailored services like media coverage solutions, social media management, and strategic PR campaigns to boost visibility and engagement. They also handle advertising partnerships, event promotions, and digital marketing strategies for sports businesses.

Why is media monitoring important for sports PR?

Media monitoring allows sports businesses to track brand mentions, analyze PR campaign results, and gain insights into market trends. This helps in fine-tuning future strategies and identifying key media opportunities.

How do hospitality and partnership PR benefit sports events?

Hospitality PR creates memorable experiences for guests and stakeholders at sports events, enhancing brand value. Partnership PR focuses on building and managing collaborations with advertisers, sponsors, and media to maximize event impact and brand growth.

What role does data-driven PR play in the sports industry?

Data-driven PR involves analyzing audience insights to craft impactful campaigns. It helps sports brands and teams make informed decisions about media coverage, partnerships, and content strategies to improve brand reach and fan engagement.