Where credibility becomes commercial advantage

Strategic communications for businesses navigating growth, competition, investment, and change.

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We secure coverage in the media outlets that shape opinion, influence markets, and strengthen credibility.

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Trust & authority

Attention is rented, trust is owned

AI has made content infinite. Attention is fragmented. Markets are noisier than ever.

Most businesses do not struggle because they lack expertise, ambition, or capability — they struggle because the market does not fully understand their value. Positioning weakens, messaging fragments, and competitors shape the conversation.

We help businesses take back control of perception — building the authority, credibility, and influence that drive commercial momentum. Because in modern markets, trust is no longer a communications outcome. It is a commercial advantage.

The businesses that lead markets are rarely the loudest. They are the clearest, the most credible, and the most consistently understood by the audiences that matter.

Discover our capabilities
Attention is rented, trust is owned
Trusted results

Built on trust. Driven by results.

Trusted by ambitious businesses navigating growth, competition, and market change.

Clarifying market perception during growth

Clarifying market perception during growth

Strategic communications designed to sharpen positioning, support expansion, and increase trust among key stakeholders.

I would absolutely recommend Trippant to other people who are looking for a really powerful agency. The team brings a sense of ownership. They get tremendously invested in the work. I don't even really think about them as being an agency. I just think about them as being an extension of the team, and I don't really think there's a higher form of praise than that for agency partners. You want it to feel like you're all just working as one in concert, and that's really when you get your best work, and that's what's happening now. I couldn't really ask for a better partnership.

Kristie Stegen

CMO, Cotality

Trippant has helped us to become the trusted voice in the marketplace. It was a key goal of ours as we engaged Trippant, and they’ve done a really great job in helping build that profile. Trippant really helped us zone in on where we have the best possible data, what are the big segments we serve, and how we could tell our story via data.

Jon Stainer

Global GM, Sports, Nielsen

The team always went above and beyond. helping us land significant media coverage with the likes of the FT and CNN, supporting us in the successful launch of our OTT platform NZR+, and engaging our fan bases internationally during the World Cup.

Mark Robinson

CEO, New Zealand Rugby

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Impact in practice

Cotality
Cotality

Cotality is preparing for its next stage of global growth. While well established across property, lending, and insurance, the business needed to raise its profile with investors, financial markets, and international media. The challenge was to create a consistent global narrative across the US, UK, and ANZ that positioned Cotality as the authoritative voice on property, housing, and macroeconomic trends.

 SailGP
SailGP

SailGP has made a name for itself as a leader in sustainability and purpose. However, its technological capabilities were not as widely recognized. As the organisation builds its commercial offer and engages new brands, it requires strategic PR to ensure prospective sponsors recognize its cutting-edge tech capabilities.

 Hilton
Hilton

Despite being one of the world’s most recognized hotel brands, Hilton’s US and European teams led online coverage in 2018. The Greater China team sought to elevate its achievements, leveraging strategic PR for businesses to highlight impressive growth and showcase success to the global brand community.
New Zealand Rugby
New Zealand Rugby

Everyone knows who New Zealand Rugby (NZR) is. However, with over 95% of its fanbase and 80% of its commercial revenue coming from abroad, the world rugby’s biggest brand needs a trusted partner to expand its presence in international PR markets, engage media, captivate fans, and build strong commercial partnerships.
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Technology

The machine behind the message

Our proprietary technology helps identify the narratives, trends, conversations, and market movements shaping influence in real time.

Explore Trippant IQ

Communications is changing.

The speed of information, AI-generated content, and fragmented attention means businesses need sharper insight, faster intelligence, and clearer positioning than ever before.

We have designed and built a proprietary AI-enabled operating system, Trippant IQ, allowing senior practitioners to focus exclusively on high-value thinking, strategy, and execution, delivering greater precision, faster decision-making, and stronger commercial outcomes.

Our services

The currency
of communication

Communications should not sit outside commercial strategy. It should strengthen it.

We help businesses shape the narratives that 
determine how they are perceived, trusted, and chosen.

Our work combines strategic communications, market positioning, leadership visibility, and influence-building 
to support commercial growth.

Because communications is not about generating noise.

It is about creating commercial leverage. We tie communications directly to commercial
outcomes — not activity.

Media Relations and PR

Secure coverage in the trusted sources that matter most.

Strategic communications

Create communications strategies aligned to growth, investment, and market position.

Thought leadership

Put your perspective at the center of the conversation.

Narrative and positioning

Clarify how the market understands your value.

Trends analysis and GEO benchmarking

Understand how the market is shifting and your place in it.

Market and Competitor Intelligence

Find the differential that sets you apart.

Explore our solutions
Insights

Top of mind,
first in line

Markets move quickly. Influence moves faster. Our insights explore the trends, narratives, and commercial shifts shaping modern business. Explore a cross-section of the latest insights and perspectives from Trippant and beyond.

Explore our insights

The Future of Storytelling in a World That Demands Differentiation

Insights
Insights

Communications in the Age of AI

 Insights

Australia and New Zealand: Pioneers in Sport, Technology, and Sustainability

Revolutionizing Fan Engagement: How Rights Owners Leverage Modern
Operating model

Senior minds. Commercial focus.

We built Trippant to operate differently from traditional agencies — smaller teams, senior operators, sharper thinking, and complete commercial accountability.

Clients work directly with experienced communications leaders who understand the pressures of growth, competition, investment, and market positioning.

  • No junior account handling.
  • No unnecessary layers.
  • No vanity metrics.
Learn more about our team

Meet our leadership

Tom Scott

Tom Scott

Chief Executive Officer

Simon Long

Simon Long

Chief Commercial Officer

Sarah Goodyer-Haslam

Sarah Goodyer-Haslam

PR Consultant

PR creates noise.
We build influence.

The businesses that win tomorrow will not be the ones creating the most content. They will be the ones trusted first. If market perception is constraining growth, weakening authority, or limiting opportunity, we should talk.

Contact us to learn more
How we work

FAQ

What is Trippant?

Trippant is an international communications consultancy that helps businesses elevate their PR, content, and strategic messaging to drive commercial growth. We work with brands across sports, entertainment, green tech, and destination sectors.

What services does Trippant offer?

We offer PR and media relations, strategic communications, content creation, commercial growth consultancy, and executive thought leadership. Essentially, if it involves powerful storytelling and strategic messaging, we’re on it.

Who does Trippant work with?

Our clients range from global corporations to ambitious startups in sports, entertainment, green tech, and destination industries. We partner with CEOs, CMOs, and Heads of Communications to amplify their brand impact.

How is Trippant different from other communications consultancies?

We blend strategic insight with creative flair, delivering communications that don’t just sound good—they drive results. Frustrated with the traditional agency model, we hire seasoned professionals with lived experience to lead you projects. Our international expertise, agile approach, and focus on commercial outcomes set us apart. 

How can a Sports PR agency help sports teams and brands?

A Sports PR agency offers tailored services like media coverage solutions, social media management, and strategic PR campaigns to boost visibility and engagement. They also handle advertising partnerships, event promotions, and digital marketing strategies for sports businesses.

Why is media monitoring important for sports PR?

Media monitoring allows sports businesses to track brand mentions, analyze PR campaign results, and gain insights into market trends. This helps in fine-tuning future strategies and identifying key media opportunities.

How do hospitality and partnership PR benefit sports events?

Hospitality PR creates memorable experiences for guests and stakeholders at sports events, enhancing brand value. Partnership PR focuses on building and managing collaborations with advertisers, sponsors, and media to maximize event impact and brand growth.

What role does data-driven PR play in the sports industry?

Data-driven PR involves analyzing audience insights to craft impactful campaigns. It helps sports brands and teams make informed decisions about media coverage, partnerships, and content strategies to improve brand reach and fan engagement.