Starting or growing a business is no easy task. At Trippant we believe that to achieve your desired success, every business needs a PR strategy.
However, finding the right PR agency to represent your brand can be a challenge.
Here, we’re put together the ultimate guide to finding a PR agency that aligns with your company values and long-term goals.
Before reaching out to any PR agencies, take a step back and think about what you want to achieve. This will help you determine what kind of agency you need and what kind of services they should offer. According to a survey by Hubspot, 90% of small business owners believe that having a clearly defined set of goals is essential to success.
Choose a PR agency that has experience working with businesses similar to yours. This will ensure they understand your industry and target audience, which is key to a successful PR campaign. A study by the Content Marketing Institute found that industry experience is the most important factor for small business owners when choosing a PR agency.
The right PR agency should have a communication style and approach that aligns with your company’s values and goals. Be sure to schedule a consultation to see how they work and if you feel comfortable with their approach. A recent study by the Public Relations Society of America found that 84% of small business owners believe that having a good rapport with their PR agency is crucial to success.
Look for an agency that has a proven track record of successful PR campaigns. This will give you an idea of what to expect from them and how they can help you achieve your goals. According to a survey by Forbes, 78% of small business owners believe that a strong track record of successful campaigns is the most important factor when choosing a PR agency.
Don’t be afraid to ask for references and case studies from the PR agencies you are considering. This will give you a better understanding of their proven capabilities and the results they have achieved for other clients. A survey by Inc. magazine found that 92% of small business owners believe that references and case studies are essential when choosing a PR agency.
Finding the right PR agency for your small business is crucial to your success. By considering your unique goals and needs, looking for an agency with relevant industry experience, evaluating their communication style and approach, checking for a strong track record of successful campaigns, and asking for references and case studies, you’ll be well on your way to choosing the right PR agency for your business.
But most importantly, find a PR agency that you connect with, trust and have fun working with!
More from Trippant:
Creating a winning PR strategy can be challenging, especially for small businesses and start-ups. Check out our article 5 Tips for Building a Winning PR Strategy. If you want support or have questions, Trippant can help your company grow through communication, creating purposeful change through PR, thought leadership and strategy. To find out more – or get in touch – head to our website.
