Trippant head of content and storytelling Eoin Connolly talks to David Nugent, co-founder and CEO of sports tech services consultancy Next League.
They discuss how Next League has refined its story and purpose in a way that helps talent and clients to understand and buy into its vision and value.
Nugent also talks about the importance of trust, clarity and iterative thinking in the fast-moving sports tech space, his own career path and relationships, and how Next League is working to accommodate diverse thinking and experiences in developing its team.
Trippant is a communications consultancy that champions people and storytelling to grow businesses across sport, entertainment and experience. Find out more at trippant.com