The future of sports tech is a topic that’s generating a lot of buzz in the industry. From virtual reality to wearable technology, there are plenty of exciting developments on the horizon. In this post, we’ll explore six of the top trends to watch and highlight some of the most innovative start-ups in each category.
The Impact of Virtual and Augmented Reality on Sports Tech
Virtual and augmented reality technologies are transforming the way fans experience sports events and how athletes train. STRIVR is one example of a VR start-up that’s offering immersive training experiences for athletes in football and basketball. Their platform allows athletes to practise in a simulated environment, which helps them improve their performance on the field or court.
Virtually Live, is bringing fans closer to the action by offering immersive live sports broadcasts. Fans can feel like they’re right in the stadium or arena, even if they’re watching from home.
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The Latest Innovations in Wearable Sports Tech
Wearable technology is becoming increasingly popular in the sports world, with athletes using sensors and tracking devices to monitor their performance and improve their training. Whoop is one example of a wearable technology start-up that’s making waves in the industry. Their wristband and accompanying app tracks biometric data, sleep, and recovery to help athletes optimise their training.
ShotTracker is another wearable technology start-up that’s offering sensor-based systems to track basketball players’ shots, passes, and dribbles in real-time. This technology provides players with insights into their performance and helps them identify areas for improvement.
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Artificial Intelligence (AI) and Sports Tech
Artificial intelligence is transforming the way sports events are analysed and broadcasted. WSC Sports is an AI start-up that’s offering automated video solutions for sports broadcasters, leagues, and media companies. Its platform uses AI to create personalised highlights and clips in real-time, allowing for more engaging and dynamic sports content.
The Impact of IoT on Sports Tech
The Internet of Things is revolutionising the way sports events are monitored and analysed. Catapult is one example of an IoT start-up that’s offering wearable devices for athletes to track biometric data, movement, and positioning on the field. This data provides athletes with insights into their performance and helps coaches optimise their training programs.
Hawk-Eye Innovations is an IoT start-up that’s using computer vision and tracking technology for sports events, such as tennis and cricket matches. The company’s technology provides real-time data and insights into the game, which can help players and coaches make better decisions.
How Data Analytics is Transforming Sports Tech
Advanced analytics are becoming increasingly important in the sports world, with teams and leagues using data to optimise their performance and strategy. Hudl is one example of an advanced analytics start-up that’s offering a video analysis platform for sports teams. The platform allows teams to review and analyse their performance, as well as scout opposing teams.
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Revolutionising Sports Tech with Blockchain Technology
Blockchain technology is becoming increasingly popular in the sports world, with start-ups using it to revolutionise fan engagement and loyalty. Chiliz is one example of a blockchain start-up that’s offering a fan engagement platform for sports teams and leagues. The platform allows teams to create branded fan tokens that can be used to participate in fan experiences, such as polls and exclusive merchandise.
These are just a few of the top trends in sports technology that are transforming the industry. As we’ve seen, start-ups are at the forefront of innovation in these areas, creating new and exciting ways to improve athletic performance, enhance fan engagement, and revolutionise the way we experience sports events.
About Trippant
Trippant is a leading communications agency, offering PR, thought leadership, and strategy services to help sports tech companies achieve meaningful growth and purposeful change. With our expert team and proven track record, we’re the go-to agency for sports tech businesses looking to make their mark. Check out our work or contact us for more information.
