Trippant IQ launches to make communications a fundamental commercial driver
Trippant IQ combines market intelligence and AI-search visibility
The launch forms part of a wider refresh of the consultancy as it positions itself for a new era where PR is treated not simply as a route to coverage or awareness, but as a fundamental driver of credibility, trust, competitive advantage and commercial growth.
Trippant IQ provides clients with real-time analysis and intelligence across any markets, audience, competitors and communications environment.
The platform brings together five proprietary intelligence engines that support strategic narrative development, market intelligence, content direction, opportunity mapping, audience understanding and influence tracking.
Trippant IQ also allows the consultancy’s senior practitioners to spend more time on high-value thinking, strategic counsel and execution – delivering greater precision, faster decision-making and stronger commercial outcomes for clients.
Trippant CEO, Tom Scott, said: “Combining proprietary technology with experienced human judgement has turned credibility into commercial advantage. Our industry is changing dramatically. AI is replacing creative, media buying, content and advertising services. But one thing it can’t deliver are relationships and significant, trusted, and authoritative earned media. These tools enable our senior consultants to be even more present, making our people more important than ever.”
The first two Trippant IQ engines being launched are:
Trippant Cited™: GEO and AI-search benchmarking
Trippant Cited™ helps organisations understand how visible, credible and authoritative they are within AI-powered search. The engine identifies the questions a company’s customers and stakeholders are asking platforms such as ChatGPT, Gemini and Claude, before analysing which brands, organisations and sources appear in the resulting answers.
Clients receive a proprietary GEO (Generative Engine Optimisation) score, competitor benchmarking and a clear assessment of the topics, questions and sources influencing their AI-search visibility. The resulting recommendations show where a business is being cited, where competitors are outperforming it and what communications, content and authority-building activity is required to improve its position.
Trippant Index™: Market Intelligence
Trippant Index™ produces a detailed, evidence-based view of the forces shaping a market, sector or issue. Detailed in a comprehensive ten-year analysis across political, economic, social, technological, legal and environmental factors, the tool provides quarterly updates, allowing businesses to identify emerging trends, track material changes and understand the conversations likely to shape future commercial decisions.
Trippant IQ will also incorporate three further engines: Commercial Mapping (aligning communications with a company’s commercial objectives, messaging, offer, target clients, competitive position and go-to-market strategy), Competitor Intelligence (providing ongoing analysis of competitor announcements, product launches, media coverage, social activity, positioning and commercial progress, and Horizon Scanning (mapping the events, issues, regulatory developments and cultural moments that could affect a business and its stakeholders – and identifying the conversations it should prepare for, participate in or lead).
