Leading the conversations 
that drive markets

Across the US and Europe, we delivered impactful media coverage for various NZR initiatives, enhancing its off-field profile. This included coverage for its CEO, the launch of the NZR+ OTT channel, and local activations in France. With media coverage from AFP, FT, CNN, and ITV, we helped NZR reach an additional 92 million people through 98 media pieces. Our social media management efforts positioned NZR as the fastest-growing LinkedIn account among rights owners globally, with 69,000 engagements and over 1 million impressions.

Working closely with the Hilton team in China, we created a campaign of concise editorial pieces promoting the substantial progress made by the commercial teams across diverse marketplaces. From densely populated capital cities to luxury rural retreats, we reshaped how Hilton’s Asian business was presented and perceived. We positioned President Qain Jin as a key industry spokesperson, driving thousands of interactions, with his LinkedIn following growing to almost 10,000. Through strategic PR campaigns for brands, Hilton’s regional success gained well-deserved recognition.

This is where we came in. Over twelve months, Trippant acted as the pseudo-CMO, managing a global team of content creators and community managers while delivering extensive global PR efforts to position Saltwater as a unique studio. We established the studio’s social channels, now followed by over 130,000 people, guided the team on best practices, and generated targeted media coverage around the studio’s capital raise efforts in leading global gaming media.

Working as an extension of Cotality’s in-house team, we aligned messaging across regions, strengthened executive visibility, and built relationships with leading international media, including The New York Times, The Wall Street Journal, and CNBC. Through strategic thought leadership, media engagement, and spokesperson development, we helped establish Cotality as the industry’s go-to voice, creating a stronger global presence and a platform to engage investors, media, and business leaders with confidence.

Creating and establishing SailGP’s tech storytelling proved vital in generating new revenue streams for the global race series. Through a strategic PR campaign for brands and thought leadership efforts, we delivered over 60 pieces of media coverage, reaching more than 500 million readers within six months. We highlighted production, content, and tech personnel, secured six international speaker opportunities, and helped SailGP win Digiday’s prestigious Tech Awards for its revolutionary live graphics tool, LiveLineFX.