From Men’s Football, to a the Cricket World Cup.

The Takeaway is Trippant’s round-up of essential stories on communications trends in sport, entertainment and experience.  

This week: men’s football marks its calendar for the next decade, the Cricket World Cup arrives in India, Netflix mails its last red envelope, Jeff Zucker gets into sports business media, and a lonely fan earns triumphant redemption. 

Sky News on multi-host Uefa Euro 2028 and Fifa World Cup 2030

The mega-event calendar has been set for another decade. On the same day that the UK nations and Ireland were confirmed as the co-hosts of Uefa Euro 2028, Fifa announced that Spain, Portugal and Morocco would stage its 2030 men’s World Cup – with a little help from 1930 host Uruguay and neighbouring Argentina and Paraguay. 

Those decisions underline a profound change in the major events landscape since the mid-2010s, with a cottage industry of competitive bidding increasingly superseded by planned compromises. 

They also point to the sprawling scale of these showpieces and – with Saudi Arabia putting its name forward for the 2034 World Cup – a still potent mix of commercial and geopolitical considerations. 

The Daily Mail on a pooled future for English football rights

Reports in England have signposted a significant change in club football’s commercial model, with the English Football League and Premier League ready to pool media rights sales for the first time since the latter was established in 1992. 

A Premier League proposal would see international broadcast rights sold collectively from 2028/29, with the possibility of greater domestic alignment after that. If it works, it will insulate the lower tiers of the English game from the risks of a slowing market, and prompt calls for a more collegiate wider outlook. 

The Guardian and the BBC on a cup in cricket’s changing world   

The ICC Men’s Cricket World Cup is here. It’s here for a while, actually, running from this week until the final on 19th November.

With India playing host and favourites to take a first title since 2011, the tournament has a good chance of being a commercial smash. Still, between a build-up marked by logistical wobbles and a format drifting down cricket’s crowded list of priorities, it also captures a sport in a state of flux.

Reuters on Virat Kohli’s motorsport splash

India batsman Virat Kohli is many people’s pick to be the star of the World Cup, in what may prove to be his final appearance at the competition. But the 34-year-old is already making waves elsewhere, becoming the latest athlete investor in an E1 electric powerboat series team. 

Richard Ayers talks to The Story Board

In case you missed it: Trippant has launched an original podcast. The new series explores the relationship between sport and storytelling and the first guest is Richard Ayers, whose Rematch company has turned boxing’s Rumble in the Jungle into an immersive theatrical experience. 

The Story Board is available on all the leading platforms and episodes will be arriving weekly so be sure to subscribe now.

Wired on Netflix’s last post

It is the end of an entertainment era: Netflix has sent out its last little red envelope. The world’s biggest streaming company has closed the once-giant DVD-by-mail service from which it grew.

For Netflix itself, it is a bittersweet success story in which it evolved into one of the most influential businesses of the 21st century. For a subset of film lovers, however, it marks a further shift away from a physical media model that kept many cherished older titles alive. 

The Times on authorship and AI

The end of Hollywood’s writers’ strike may only be the beginning of the debate around AI and IP creation. 

In recent weeks, it has emerged that over 183,000 books were ‘crawled’ by AI systems without the permission of authors like The Times’ Sathnam Sanghera. A massive copyright battle looms. 

Bloomberg on Jeff Zucker’s sports business play

One of the most powerful news media executives of the last decade, Jeff Zucker has kept a low profile since leaving CNN early in 2022. His latest move is surprising yet instructive: an investment in the sports business media startup Front Office Sports, which values the company at $40 million. 

The Verge on Mr Beast’s jersey patch

The convergence of sport, media and the influencer economy shows no signs of slowing. 

Mr Beast, one of the most popular creators on YouTube, has become a sponsor of the NBA’s Charlotte Hornets, with his Feastables snack brand set to appear on the front of the team’s jersey. It would be no surprise if content crossovers were to follow. 

The Athletic on the fan who went from meme to glory

One night in 2012, Tiago Rech sat alone in the stands at Gremio’s Estadio Olimpico, watching his beloved Santa Cruz do Sul lose 4-1 as the only away fan in the ground. The resulting image became the stuff of online football legend. 

Today, he is the president of a team promoted back to their state’s top flight for the first time in a decade. His has been an eye-opening tale of passion and perseverance. 

Trippant champions people and storytelling to grow businesses across sport, entertainment, and experience. If you want to see what we can do for you, head to our website. 

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