In this week’s Trippant Takeaways; Netflix is cautiously stepping into the gaming arena, aiming to redefine subscriber engagement. Nickelodeon opts for a nostalgic rebrand, hoping to capture both new and loyal viewers. Luxury real estate is making waves—literally—with surf pools becoming the next-gen amenity. We delve into the pivotal “enough” moment in women’s football and the implications for gender equality in the sport, examine the legal wrangle of accidental celebrity Guy Goma against the BBC.
BBC News on Netflix’s Gaming Gambit
Netflix is navigating new terrain by incorporating video games into its subscription model. Leanne Loombe, VP of external games, underscores gaming as a “natural extension” for Netflix’s entertainment offerings. The platform has quietly begun offering mobile games based on popular shows like ‘Stranger Things,’ emphasizing a gradual understanding of the gaming market rather than a splashy debut.
Industry insiders praise the cautious approach, citing numerous past failures by legacy media companies in the gaming sector. With its rich library of intellectual property and a focus on diverse gaming experiences, Netflix aims to redefine subscriber engagement in a crowded streaming landscape.
Adweek on Nickelodeon’s Nostalgic Makeover
Nickelodeon is taking a trip down memory lane with its first brand refresh in 14 years, reintroducing the iconic Splat logo that originally debuted in 1989. Teaming up with six agencies for the ‘Portal to Fun’ campaign, the network aims to evoke nostalgia and pay homage to its original brand identity.
The revamp includes five new spots that showcase what made Nickelodeon unique in its early years. Executives and agencies involved provide a behind-the-scenes look in Adweek’s new video series, ‘Brand Rewind.’ By revisiting the elements that set it apart, Nickelodeon hopes to resonate with both new and returning viewers.
Fast Company On Surf Pools as Luxury Amenities
Move over golf courses; the next luxury real estate trend is wave surf pools. Aventuur, a pioneering developer, is planning mixed-use projects featuring five-acre lagoons that generate surfable waves up to six feet high. In partnership with Wavegarden, these lagoons can produce up to 1,000 waves per hour.
Aventuur’s developments aim to be complete lifestyle hubs with hotels, restaurants, and wellness centres. Unlike traditional amenities, these wave pools are envisioned as profit centres, not just attractions. With plans for 11 North American cities, Aventuur aims to transform real estate amenities, attracting millions to this unique blend of lifestyle and leisure.
The FT on The Reckoning Women’s Football Deserves
The non-consensual kiss between Luis Rubiales, president of the Spanish football federation, and Spanish champion Jenni Hermoso was not just a moment of individual misconduct but a stark reminder of the systemic sexism pervading women’s football. These instances aren’t isolated to Spain, with federations globally enmeshed in tales of abuse and power imbalance.
With burgeoning clout—thanks to profitable clubs and a rise in viewership—female players are no longer willing to endure this harassment quietly. This should be a watershed moment for the sport, demanding immediate changes like enforceable anti-harassment codes and equal pay. Beyond ethics, it’s also a commercial imperative; as men’s football stagnates, the untapped market for women’s football is showing it can draw crowds that even surpass men’s games.
Sky on the Internet Legend that is Guy Goma
In a startling turn of events, Guy Goma, who became an accidental celebrity after mistakenly being interviewed on BBC News 17 years ago, is now suing the corporation for not paying him royalties. Goma was confused for IT journalist Guy Kewney and found himself being interviewed live about the future of music downloads, a topic he knew little about.
The video has since garnered over five million views on YouTube. Despite its viral nature, Goma has not received a “single penny” from the BBC, according to a recent podcast. As digital blunders increasingly lead to unexpected fame, the ethical quandary of compensating accidental celebrities raises questions not just for the BBC, but for the media industry at large.
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