Trippant Takeaways.

An AI did not write this week’s Trippant Takeaways but there’s plenty more to read on ChatGPT. Netflix’s content shuffle, the crowded sporting calendar, and the ever-expanding lexicon of the workplace also feature in our latest round-up of communications trends in sport, technology and culture.       

The Verge and Axios on Microsoft’s ChatGPT plans 

The breakout success of ChatGPT is one of the early stories of the year, as the tech world speculates over whether AI is reaching its point of commercial maturity and other sectors reckon with what that means for them.  

Microsoft has moved quickly to deepen its relationship with the chatbot’s creator, OpenAI, with reports of a $10 billion investment and plans for integration in the Microsoft Office suite and the Bing search engine. One way or another, this is going to be worth knowing about.  

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Photo by DeepMind on Unsplash.

Marketing Week on the chatbot shortcut 

Of course, there are shorter routes to understanding the business implications of AI… 

The Drum on an artificially intelligent Ryan Reynolds 

More creative applications of AI are already on their way. Here’s Hollywood star Ryan Reynolds getting mildly terrified by his chatbot screenwriter for Mint Mobile.   

Deadline on a deluge of Netflix sports docs 

Do you worry that a plug-and-play, Drive to Survive-for-x approach to fan engagement in sports media and content could prove reductive or self-defeating? 

If not, then here’s some great news about behind-the-scenes Netflix shows on Six Nations Rugby, the Invictus Games and the Fifa World Cup.  

The New Yorker and the Financial Times on the Netflix content puzzle 

More broadly, financial challenges in digital media are prompting some sharp right turns at the world’s biggest streaming service, with cancellations and strategic rethinks a recurring feature at Netflix just now.  

Nevertheless, the company’s global head of television is still bullish about its international programming plans.   

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Photo by Mollie Sivaram on Unsplash.

The Times, the Guardian and Sportcal on sports calendar reshuffles 

Somehow, sport is going to have to reckon with an internal battle for talent and time. Competitions at all levels appear swollen after a decade spent chasing rights revenues by expanding inventory of games and events.  

This week, The Times has news of a summit to bring order to the English football season, while the Guardian reflects on the launch of SA20, another new entry into the busy circuit of short-form cricket competitions.  

Yet as Oliver & Ohlbaum Associates’ Sean McGuire argues in Sportcal, the strategy of growing incomes by overstuffing schedules may be built on a faulty premise.  

Fast Company on the Twitter update nobody wanted 

Another week, another tweak at Twitter. This time, users are being asked to choose upfront between the classic chronological timeline and an algorithmically curated platter of hot takes.  

Microblogging veterans hate it. But as Fast Company explains, the social media giants’ appetite for ‘discoverability’ on their platforms shows no sign of abating.  

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Photo by Claudio Schwarz on Unsplash.

The New York Times on the fate of the Golden Globes 

After a 2022 hiatus due to a Hollywood boycott over racism and corruption at the Hollywood Foreign Press Association, the Golden Globes returned this week to celebrate – or weirdly overlook – some of the best film and television of the last year. 

In a changed media climate, can it reclaim its mantle as a semi-credible harbinger of what is to come at the Oscars? The New York Times says probably – but isn’t sure that’s a good thing.  

Vox on an insatiable thirst for new workplace trends and terminology 

From quiet quitting to quiet hiring, the business lexicon is getting bigger and buzzier all the time. Why is it happening? And is it helpful? 

Trippant can help your company grow through communication, creating purposeful change through PR, thought leadership and strategy. To find out more – or get in touch – head to our website. 


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