The New York Times’ Stance on AI to Snoop Dogg’s Parisian Venture.

The Takeaway is Trippant’s round-up of essential stories on communications trends in sport, entertainment and experience.  

This week: PR leaders look ahead to 2024, the New York Times gets tough on AI, Luke Littler goes large, Snoop Dogg goes to Paris, Mickey Mouse hits the public domain, the internet’s ‘most engaging’ writer is revealed, and more.

PR Week with 24 thoughts on 2024

Through a challenging economic climate and shifting sands in social media, 2023 churned up lots for the media and communications sector to consider. 

There is plenty more to think about heading in 2024. PR Week has asked 24 comms leaders for 24 words each on the year to come, with political change, cross-channel campaigns, AI and Generation Alpha among the topics on their minds.    

The New York Times sues OpenAI

Last month, Microsoft and OpenAI announced a major partnership with publishing giant Axel Springer that hinted at deeper integration between news media and artificial intelligence. 

But wider tensions persist between tech and the journalism business: barely a fortnight later, The New York Times revealed it had taken legal action against OpenAI and Microsoft to stop them using its copy to train chatbots like ChatGPT. That practice, the Times said, was tantamount to stealing its intellectual property, and it believes those running other publications feel the same.  

SportsPro makes some New Year predictions

This is a big year for sport, headlined by major events like Uefa Euro 2024 in Germany and, of course, the Paris Olympics. 

And it’s also another year of big questions and emerging trends for an industry now very much in flux. The team at SportsPro have picked out what’s looming on the horizon, from a crucial NBA media rights renewal to a focus on Africa, the continued rise of AI and the athlete-influencer, and more.  

The Telegraph on Luke Littler’s very big week

Millions of British teenagers are back at school this week; none will have enjoyed Christmas holidays quite like Luke Littler. 

Between pizzas and games of Football Manager, the 16-year-old set the PDC World Darts Championship alight throughout the festive season, arrowing into a historic final before a spirited defeat to world number one Luke Humphries. Darts has never seen the like and it has left many commentators – including Trippant CEO Tom Scott – to ask what the future holds for the sport and its most precocious talent.

The Conversation on China’s role in Afcon 

Later this month, some of the world’s best football players – many of them with day-jobs at clubs in Europe – will travel to Côte d’Ivoire for the Africa Cup of Nations. Yet on the ground, the influence of China will also be unmistakeable. 

Sports and geopolitics academics Simon Chadwick and Chris Toronyi explain how ‘stadium diplomacy’ has helped shape Chinese economic relations with the host nation and its neighbours, and what that might mean for the African decade of sport to come. 

Variety on Snoop Dogg’s trip to Paris 2024

The Olympic Games is arguably the most fascinating exercise in sports media, generating and concentrating hundreds and hundreds of diverse stories in its two-week span. 

But few will be quite as surprising as this one: Snoop Dogg, rapper, actor, entrepreneur, and special correspondent for NBC Sport at Paris 2024.

The BBC on a player breakaway in English rugby union

For 20 years, England’s men’s rugby union team have depended on the Rugby Players Association (RPA) to represent them in commercial and contract negotiations. 

Now, ahead of talks with England’s Rugby Football Union (RFU) on 25 new ‘hybrid’ contracts for elite stars, they have announced plans to turn instead to a new specialist agency. Few details are publicly known at this stage but it underlines fast-changing demands in the world of sports talent, as well as in rugby union itself. 

The Guardian on Mickey’s adventures in the public domain

On 1st January, US copyright protection lapsed on perhaps the most recognisable animated character of them all.

To an extent, anyway: the image of Mickey Mouse is now in the public domain, but only for creative interpretation in his original Steamboat Willie guise from 1928. Nonetheless, with slasher flicks, dubstep samples and video game shoot-em-ups already in the works, the relationship between modern entertainment and still-familiar icons of the past is evolving again.

The Verge on Netflix data and real viewing habits

When Netflix released an unprecedented tranche of global viewership information in December, it made one thing very clear: some of us really didn’t know what other people were watching. 

With unheralded shows like Ginny & Georgia outperforming much buzzier fare on the platform, it gives media professionals and commentators cause to reflect again on audiences and cultural impact.

The New York Times on living your favourite TV

From surfing the couch at Central Perk to only solving murders in the building, television superfans have been treated to a growing range of in-person experiences over the past couple of years. 

As Netflix builds more theatrical events and games around releases like Squid Games and Stranger Things, viewers will be encouraged to spend more time inside the worlds of their favourite shows – whether in brand extensions or purer creative endeavours. 

The Washington Post on the biggest journalist of 2023

According to Chartbeat, the world’s most engaging journalist of the last year was Francesca Street: a 29-year-old, London-based CNN reporter specialising in tales of love and romance among ordinary people. 

So what is it about her stories that keeps so many hooked to the very end? And is there a formula that gets people reading online? 

Wired on the life and death of the internet

The internet is not what it used to be. Websites and social platforms that shaped the experiences of a generation are in decline, deepening the sense that an era is ending.

But does that mean life online is no longer as good – or as fun – as it once was? Or was internet culture, like pop music or Saturday Night Live, at its best when you happened to be the right age to enjoy it?

Trippant champions people and storytelling to grow businesses across sport, entertainment and experience. If you want to see what we can do for you, head to our website.

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