PR for Start-ups: Launching a New Product.

As a start-up founder, launching a new product can be a make-or-break moment for your business. 

This 5-part series is aimed at start-up founders and will cover key areas of PR and marketing that are essential to building a successful brand. 

Whether you’re just starting out or looking to take your start-up to the next level, this series will provide valuable insights and actionable tips. 

Having a solid PR strategy in place can help you generate buzz, establish brand recognition, and drive sales. This guide will provide you with practical steps for launching your product and maximising its potential for success.

Define Your Unique Selling Proposition (USP)

Before you can begin promoting your product, it’s important to define what sets it apart from others in the market. This will help you communicate its unique value proposition to the media and potential customers. According to a survey by MarketingProfs, 91% of B2B marketers use unique value propositions in their content marketing.

Build Relationships with Media Outlets

Establishing strong relationships with media outlets is crucial for any product launch. Research outlets that cover your industry and target market, and reach out to them with a personalised pitch.

Leverage Influencer Marketing

Influencer marketing can be a powerful tool for promoting your new product. Identify influencers in your industry and target market, and reach out to them with a compelling offer to test and promote your product. According to a survey by Collective Bias, 92% of consumers trust recommendations from individuals over brands.

Utilise Social Media to Build Anticipation

Social media can be a great way to build anticipation for your product launch. Use platforms like Twitter, Instagram, and Facebook to share teasers, updates, and other relevant content. According to the 2020 Sprout Social Index, 59% of consumers said they’ve discovered new products on social media.

Measure the Success of Your PR Efforts

To determine the success of your PR efforts, it’s important to set goals and track key metrics such as media coverage, website traffic, and sales. This will help you refine your strategy and optimise your results for future product launches.

Remember, every product launch is unique, but by following these steps and being creative and strategic, you can increase the chances of success for your new product. 

More from Trippant:

If you’re a start-up founder and need support, check out our Start-up Series (link). If you want support or have questions, reach out or head to our website. Trippant can help your start-up grow through communication, creating purposeful change through PR, thought leadership and strategy. 


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