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Growing Networks

The Challenge

Rosterfy were introduced to us as they began to embark on conquering the world. The Australian tech start-up had started to secure business in the US and Europe, but needed an approach to market themselves in a way that would grow revenue streams and provide  a consistent brand image and message as they grew internationally. 

The Solution

As a company known for their workforce management tech, Rosterfy were pigeon holed in a sector where business was coming from large-scale and major international sporting events. There was a gap already identified by the team which looked at the opportunity to reach out to a myriad of sectors. As such, we devised a strategy to:

  • Create a series of content streams designed to position Rosterfy as industry experts
  • Engage industry leaders across entertainment, education, third-sector and the public sector for interview
  • Produce clearly defined and industry specific content to align to the unique challenges faced 
  • Reshape the way the way the business was appearing in Google search  

The Result

We created a clear brand message and completely overhauled how Rosterfy were seen online, driving up relevant traffic and generating new business leads. In total, the campaign:

  • Generated over half a million (555,000) impressions, an overall increase of over 275% more monthly impressions
  • Led to over 14,000 individual visits to the Rosterfy website
  • Saw SEO and UX improvements increase average monthly impressions by 1,200%
  • Doubled Rosterfy’s Linkedin following 
  • Generated over 70 qualified new business leads through whitepaper creation and distribution
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"Trippant is a different kind of communications and marketing consultancy. The team understands how to help grow businesses and communicate complex technology in a clear & concise manner. They understood exactly what our business needed and helped guide us from strategy to practical implementation.

“From content creation and international PR to establishing our now prominent Google rankings, we're delighted with their work and are keen to build on our already strong working relationship.
– Shannan Gove, Co-Founder & Director, Rosterfy