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Moving Online

The Challenge

Avery had up until 2020 relied largely on the revenues of its flagship Mayfair and Milan fragrance houses to drive revenues. However online retail was something that was yet to make a big impact for the business and as the Covid-19 pandemic hit Europe in Spring 2020, there was a huge emphasis placed on revamping their web presence and redirecting sales online.

The Solution

To support the push to online, we had to totally rewire what was an old and archaic system and build a beautiful front-end fitting for an international, luxury perfumery in 2020. To do this, we set ourselves three clear objectives:

  1. To rebuild the way products and customer data was organised to ensure fulfillment and stock levels would be supported as sales surged across Europe
  2. To provide a robust store that brought the customer experience to the fore
  3. Ensured the Avery teams were able to manage and maintain the site, upload new products and promote stock through a easily editable campaign and content management system

The Result

What we created was a beautiful online store which saw a 20% increase in sales. We also completely restructured how the business managed, utilised and marketed to its database. The new site includes features such as: 

  • A cloud-based solution, to create a safer, faster and more easily managed site
  • Multi-language support 
  • Multi-currency support with currency converted automatically (based on current exchange rate from a fixed single product cost)
  • Geolocation detection, making it easy for customers to select their desired language and currency
  • Shipping calculator for multiple regions and time zones
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