New Zealand Rugby has selected Trippant to lead efforts in increasing awareness of its core commercial message and programmes in the build up and during this years’ 2023 Rugby World Cup. With a significant amount of New Zealand Rugby’s audience coming from its international markets, Trippant will support the business and its executive team to create deeper relationships with international fans, media, and partners as part of a drive to grow the brand in key global markets.
Spearheaded largely by an international media relations, content, and social strategy, Trippant will orchestrate and activate campaigns across multiple regions, including the United Kingdom, the United States, France and Japan.
Charlotte McLauchlan, Chief Communications and Brand Officer of New Zealand Rugby stressed the importance of nurturing relationships around the world. “We have a huge opportunity with fans and commercial partners outside of New Zealand and so engaging this group, developing our storytelling, and being present in these key markets is crucial as we continue to evolve. As we gear up for the World Cup, we look forward to leveraging the ingredients of our legacy and 130 year story with Trippant’s support, with a focus on connecting new and existing audiences”.
New Zealand Rugby represents the pinnacle of men’s and women’s international sport. Tracking an extraordinary 76% winning record in test-match rugby, the men’s ‘All Blacks’ have triumphed over every test opponent more times than they have suffered defeat. The ‘Black Ferns’ women’s rugby team has won six-out-of-nine Women’s Rugby World Cup tournaments.
The partnership affirms Trippant’s position as a leader in marketing and communications consultancy to sports, technology and experience industries. “What an honour. To be supporting the most decorated and successful Rugby brand in the history of the game,” said Tom Scott, Founder and CEO of Trippant. “This collaboration exemplifies our commitment to working with world-class teams and builds upon our vision of being the most trusted storytellers for businesses in sports, entertainment, and experience. Working with New Zealand Rugby will allow us to elevate the brand and its team to continue to inspire audiences worldwide”.