WSC Sports.

The Challenge

WSC Sports is a leading company in the sports industry, automating the creation and distribution of highlights for over 250 leagues and broadcast partners worldwide. Despite their success, the company faced the challenge of standing out in a crowded and competitive industry. They lacked a strong media presence and thought leadership position, which limited their exposure to key decision-making audiences and opportunities for new business leads. WSC Sports needed to establish itself as a top player in the industry and increase its visibility among tier-one and two consumer, business, sports, and media titles.

The Solution

Trippant devised a comprehensive media relations strategy for WSC Sports that addressed their need to establish themselves as a thought leader in the industry and improve their media presence. Our team engaged with top-tier consumer, business, sports, and media titles through dedicated media pitches for interview, feature, and op-ed opportunities. We also created and curated media engagement events and secured speaking spots for key executives at leading industry events. To ensure maximum exposure, we advised on the creation and targeting of press releases, and supported WSC Sports in their awards entries to gain recognition for their achievements and contributions to the industry. Overall, our media relations strategy reinforced the WSC Sports brand and positioned the company as a leader in the global sports industry.

The Result

Our efforts have included the successful release of a new podcast and the drafting of an award, resulting in shortlisting. We’ve also been able to secure media coverage for our client in 15 different publications, resulting in an audience reach of 78k and 50 brand mentions in major publications. Additionally, we have planned a pre-ISC event in collaboration with Seven League, and have distributed 5 press releases to further bolster our client’s presence and reputation.

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