Trippant devised a comprehensive media relations strategy for WSC Sports that addressed their need to establish themselves as a thought leader in the industry and improve their media presence. Our team engaged with top-tier consumer, business, sports, and media titles through dedicated media pitches for interview, feature, and op-ed opportunities. We also created and curated media engagement events and secured speaking spots for key executives at leading industry events. To ensure maximum exposure, we advised on the creation and targeting of press releases, and supported WSC Sports in their awards entries to gain recognition for their achievements and contributions to the industry. Overall, our media relations strategy reinforced the WSC Sports brand and positioned the company as a leader in the global sports industry.