Over the course of the project, several achievements were made in terms of content creation and social media engagement. A total of 14 articles were distributed on both LinkedIn and WePlay’s blog, showcasing expertise in the industry. Additionally, a whitepaper was drafted, providing valuable insights to readers.
Consistent daily posts on LinkedIn were made, totaling to 70 posts over 14 weeks. As a result, the company experienced a 46.1% increase in followers, indicating growth in its online community. The custom button clicks also saw a 15.5% increase, indicating more users were engaging with the content.
Engagement metrics also saw a significant increase, with a 271% increase in reactions and a 127.7% increase in reposts. These metrics demonstrate the effectiveness of the content in resonating with the target audience and generating interest. Overall, these achievements demonstrate the effectiveness of the content strategy and its impact on the company’s online presence.