To build that sense of “trust”, “reliability” and “expertise”, it was imperative that we helped KORE talk about the industry more widely and position it at the centre of sports business intelligence. It was clear the team already had the content and ideas; Trippant helped to bring that to the fore. Our aim was to begin to showcase KORE as the “Bloomberg of Sports”.
A campaign to profile the business as global market leaders was achieved across numerous tier one media outlets, as well as through the company’s owned channels. We established a series of impactful and engaging LinkedIn posts, which instead of focussing on services, placed KORE at the centre of wider sports business discussion. In leading those key industry talking points through posts and a series of authored and designed whitepapers, we brought in rights owners and teams into the discussion.
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