Nielsen.

The Challenge

Nielsen, a global leader in audience insights, data, and analytics, was facing the challenge of maintaining market share and establishing their brand through sports entertainment. Their primary focus was on data research and consumer insights, which made their media output uninteresting to potential clients. This lack of engagement was impacting their ability to generate media coverage and maintain their position in the market. Nielsen needed to find a way to reposition their brand and create more interest in their media output to appeal to a wider audience.

The Solution

Trippant identified the need to position Nielsen’s sports entertainment arm as the key driver of their media output, which would help create more interest and generate more media coverage. Trippant worked with Nielsen to create compelling storylines, identify talking heads, and develop insightful content that would appeal to a wider audience. By doing so, Nielsen was able to create a more engaging media output that showcased their expertise in sports entertainment and their ability to deliver insightful content.

The Result

Trippant’s work with Nielsen yielded significant results. By positioning Nielsen’s sports entertainment arm as the key driver of their media output, they were able to generate 15 times more media coverage than they previously had. This increase in media coverage helped to establish Nielsen as a global leader in audience insights, data, and analytics, while also highlighting their expertise in sports entertainment. Nielsen was able to maintain its position in the market and continue to deliver insightful content to a wider audience. Through their collaboration, Trippant and Nielsen were able to address the challenge of maintaining market share and establish Nielsen as a consultative provider of incentive insights and solutions.

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