With over 150 accredited sports journalists every year, it was vital we set out to identify how we could start to control and manage the image of Leaders, whilst also emphasising the most important people and presentations on stage.
Our first task was to emphasise quality of content and title, over quantity. As we managed all accreditation and media during the event and workshops, this was done by prioritising both the large business media, as well as inviting specific journalists from leading brand, media, and tech titles. Staging of specific tailored media round-tables was key to our organisation. This achieved two things:
1. It meant top media titles including Bloomberg, the FT, Wall Street Journal and Reuters got more one-on-one time with key industry spokespeople, such as Peter Hutton, Head of Sport at Facebook, which helped steer discussions and emphasise key messages
2. It meant top speakers were not inundated with media requests
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