About Trippant.

Trippant stands as a unique catalyst for change, utilising communications and marketing strategy, PR, and thought leadership to guide early stage companies in establishing, navigating and growing their brands and customer bases. It also supports global leaders to relearn bold, impactful, and successful strategies for growth.

Trippant was born from a dislike of communications and marketing simply “going through the paces” and an inherent desire to elevate communications and content to become more accountable as a driving force for generating real commercial value.

With senior leaders in London, Sydney, New York, and L.A, Trippant prides itself on providing practical and actionable solutions for clients and by being genuine thought leaders, with a deep understanding of global industry players and trends.

Our Team


Founder & Director


Head of Communications
and PR, APAC


Head of Communications
and PR, Americas


Editorial Director


Media Strategist, EMEA


Operations Director


Executive Assistant


Head of Social Media


Digital Marketing Executive


Creative Consultant

Kristy Hancock

Senior Account Manager

Advisory Board


Non-Exec Director

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Tom Scott

Founder & Director

An experienced board member, business leader, and strategic adviser with over 18 years’ experience in leading global teams, businesses, and brands across media, tech, sports, entertainment. Tom specialises in providing marketing, communications and content strategy as well as global PR advisory, having previously held a range of international roles.

Jackie Helliker

Head of Communications
and PR, APAC


A passionate communicator, strategic thinker and experienced people leader, based in Sydney. Jackie joined Trippant after 13 years with Nielsen where she led numerous marketing and communications teams across the globe. She has a sharp eye for detail, a proven track record of delivering industry-changing, international campaigns and specialises in building and protecting brands. 

Serena Thynne

Head of Communications and PR, Americas

A senior PR professional, based in L.A., with more than 15 years experience working with big brands both in house and agency side. Serena set up M&C Saatchi’s L.A. offices, where she held the role of VP. She has also led PR campaigns for major brands for Pitch, ROKiT, and Four Communications, working with some of the best recognised names in sport.

Eoin Connelly

Editorial Director

A seasoned sports editorial director and ex-Editor-in-Chief at industry-leading publication, Sports Pro. A strong background in features, reporting, and interviews with some of the most influential people in sport and the sports industry. Additional experience as a podcast producer, presenter and guest, a moderator and host at live events, and a coordinator of social media campaigns.

Dan Tunna

Media Strategist, EMEA

An experienced marketing and communications professional having worked across the sports broadcasting industry with Sky, BT Sport and Eurosport, and later Discovery, Dan has a proven track record of delivering corporate and consumer campaigns for some of the world’s best known sport and entertainment properties, personalities and events.


Amy Whelan

Operations Director

With a robust foundation of operational, financial, and project leadership skills combined with an analytical eye and a considered approach, Amy leads Trippant’s business operations. Amy’s rich knowledge base and practical skillset having supported FTSE 100 firms to creative start-ups in major international markets across Europe, and brings to the team a unique ability to seamlessly juggle complex and demanding delivery.

Jamie Hopkins

Head of Social

Jamie is a seasoned marketing and communications professional with over a decade of experience leading successful campaigns for various brands. With a strong strategic mindset, Jamie has a proven track record of developing and executing comprehensive marketing plans that drive growth and engagement. Throughout their career, Jamie has honed their skills in brand development, digital marketing, public relations, and content creation. 

Esme Ivory-Peters

Digital Marketing Executive

Having recently been awarded a First in Arabic Studies degree majoring in digital art and creative communication, completed Digital Marketing Strategy from EdinburghX, and HarvardX’s CS50 Introduction to Computer Science, Emse is a true digital native. Having already amassed an impressive knowledge base on the practical application of digital marketing, Esme supports Trippant’s promotional activities, as well as managing the social media, PPC, lead generations, and digital requirements of its clients.

Stella Droit

Creative Consultant

Stella has led the rebrand of major international organisations as well as directed global teams in a creative and design career spanning over 15 years. As the current design lead for the German Tennis Federation, Stella’s experience covers a range of entertainment, cultural, sport, and lifestyle applications and offers Trippant a creative outlet and senior advisory helping to visualise reports, infographics, and editorial.

Selene Ng

Non-Exec Director &
Snr. Advisor
An international business and strategic brand builder across media and entertainment, sports, and lifestyle consumer brands. Having held roles with Accenture, Sony, and Gemba, Selene is currently the Head of Growth for film, television, advertising, and digital media full service creative content company, Edisen and brings to Trippant a unique mix of strategy and a deep understanding of a wide range of industries, markets, brands and consumer segments.