Trippant stands as a unique catalyst for change, utilising communications and marketing strategy, PR, and thought leadership to guide early stage companies in establishing, navigating and growing their brands and customer bases. It also supports global leaders to relearn bold, impactful, and successful strategies for growth.
Trippant was born from a dislike of communications and marketing simply “going through the paces” and an inherent desire to elevate communications and content to become more accountable as a driving force for generating real commercial value.
With senior leaders in London, Sydney, New York, and L.A, Trippant prides itself on providing practical and actionable solutions for clients and by being genuine thought leaders, with a deep understanding of global industry players and trends.
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Founder & Director
A passionate communicator, strategic thinker and experienced people leader, based in Sydney. Jackie joined Trippant after 13 years with Nielsen where she led numerous marketing and communications teams across the globe. She has a sharp eye for detail, a proven track record of delivering industry-changing, international campaigns and specialises in building and protecting brands.
Head of Communications and PR, Americas
A senior PR professional, based in L.A., with more than 15 years experience working with big brands both in house and agency side. Serena set up M&C Saatchi’s L.A. offices, where she held the role of VP. She has also led PR campaigns for major brands for Pitch, ROKiT, and Four Communications, working with some of the best recognised names in sport.
A seasoned sports editorial director and ex-Editor-in-Chief at industry-leading publication, Sports Pro. A strong background in features, reporting, and interviews with some of the most influential people in sport and the sports industry. Additional experience as a podcast producer, presenter and guest, a moderator and host at live events, and a coordinator of social media campaigns.
Media Strategist, EMEA
An experienced marketing and communications professional having worked across the sports broadcasting industry with Sky, BT Sport and Eurosport, and later Discovery, Dan has a proven track record of delivering corporate and consumer campaigns for some of the world’s best known sport and entertainment properties, personalities and events.
With a robust foundation of operational, financial, and project leadership skills combined with an analytical eye and a considered approach, Amy leads Trippant’s business operations. Amy’s rich knowledge base and practical skillset having supported FTSE 100 firms to creative start-ups in major international markets across Europe, and brings to the team a unique ability to seamlessly juggle complex and demanding delivery.
Social Media Consultant
Joe is a senior social media and digital leader, specialising in connecting brands and rights owners with customers and fans. Joe has led the social communication and engagement of some of the most compelling publishing and broadcast brands in sports and entertainment, including Soccer Aid Productions, Bleacher Report, Eurosport, BT Sport, ESPN, and FourFourTwo. He also helps steer the social strategies of brands and rights owners including The FA, Ladbrokes, and Arsenal F.C.
Digital Marketing Executive
Having recently been awarded a First in Arabic Studies degree majoring in digital art and creative communication, completed Digital Marketing Strategy from EdinburghX, and HarvardX’s CS50 Introduction to Computer Science, Emse is a true digital native. Having already amassed an impressive knowledge base on the practical application of digital marketing, Esme supports Trippant’s promotional activities, as well as managing the social media, PPC, lead generations, and digital requirements of its clients.
Stella has led the rebrand of major international organisations as well as directed global teams in a creative and design career spanning over 15 years. As the current design lead for the German Tennis Federation, Stella’s experience covers a range of entertainment, cultural, sport, and lifestyle applications and offers Trippant a creative outlet and senior advisory helping to visualise reports, infographics, and editorial.
Non-Exec Director &
Glenn is a global leader with vast sector-wide experience driving transformational change and step-change performance improvements for sports, digital media, data and technology businesses spanning 20+ markets worldwide. Glenn is a true industry thought leader, with a remarkable track record of leading teams to win and deliver major projects that have influenced billions of investment dollars with clients like FIFA, UEFA, The NBA, ASICS, Adidas, MasterCard, SAP, Cisco, Saudi Telecom, AspireZone, The BBC, Facebook and Twitter.