On Monday, we gave you ‘5 Common PR Strategy Mistakes to Avoid’. But what about the mistakes that go under the radar?
In this article, we’ll be diving into the deep end of the PR pool to uncover five uncommon mistakes that you may not have considered. Here are our top five uncommon PR strategy mistakes to avoid:
Underestimating the Power of Storytelling
Never underestimate the power of storytelling. A compelling story can capture the attention of the media and the public, and can help to establish an emotional connection with your target audience. However, too many PR professionals and business owners focus on dry facts and statistics, rather than on creating a compelling narrative.
Failing to Leverage Influencer Marketing
Influencer marketing is a powerful tool for reaching a large audience, and can help to establish credibility and trust for your brand. However, many PR professionals and business owners fail to tap into this potential, either due to a lack of understanding or a lack of resources.
Ignoring Visual Content
Visual content, such as images and videos, can be highly effective in capturing the attention of the media and the public. However, too many PR professionals and business owners fail to take advantage of this potential, either due to a lack of understanding or a lack of resources.
Focusing Too Much on Traditional Media
While traditional media, such as newspapers and television, can still be powerful tools for reaching a large audience, the rise of digital media has changed the way the public consumes news and information. Focusing too much on traditional media can lead to missed opportunities and a less effective PR campaign.
Not Keeping Up with the Latest Technology
Finally, it’s important to stay on top of the latest technology in order to ensure your PR strategy stays effective. This includes staying up to date on the latest PR tools and technologies, as well as keeping an eye on the latest developments in AI, VR and AR. Failure to do so can result in your PR efforts becoming outdated and ineffective.
In conclusion, you can create a mediocre PR campaign if you avoid common mistakes. But if you really want to elevate your PR strategy to the next level, storytelling, influencer marketing, visual content, keeping up with new technologies and thinking outside the box are key to an effective PR strategy.
Creating a winning PR strategy can be challenging, especially for small businesses and start-ups. Check out our article 5 Tips for Building a Winning PR Strategy. If you want support or have questions, Trippant can help your company grow through communication, creating purposeful change through PR, thought leadership and strategy. To find out more – or get in touch – head to our website.